The Color Caravan, a creative social venture based in the Indian Himalayas that supports traditional artisans, sustains indigenous craft skills, while empowering rural women, paving the way for not only a better future for these communities but also an opportunity to wow the world with all the uniqueness that handmade truly has to offer.

Swati Seth

Founder & Creative Director, The Color Caravan 

Swati has over twenty years of diverse work experience spread across design, e-commerce, digital media, artisanal sector and cultural experiences space.

Born and raised in Lucknow, she is an alumni of the prestigious La Martiniere Girls' College, and studied Commercial Arts from South Delhi Polytechnic for Women, Delhi. She is also a Goldman Sachs 10000 Women Scholar 2013. 

Swati has travelled extensively in rural India to explore and learn about indigenous cultures and their homegrown, unique artisanal products, food and traditions. As a passionate advocate and promoter of indigenous Indian crafts, she wanted to work with the weavers and artisans at the grass-roots.

In 2010, she decided to quit the corporate rat race to 

start The Color Caravan and has been working at the grassroots with artisanal communities to empower them and sustain and promote indigenous craft skills. 

She has also served as a co-founder, co-creator and consultant at several other organizations and initiatives, working in artisanal and cultural spaces, helping them with their product development, conceptualization, curation, content creation and business best practices. She dabbled in musical theatre along with a corporate job and has also curated and designed cultural events in Delhi and Lucknow. 

In 2016, she took another leap of faith which resulted in she and The Color Caravan moving to the hills with the intent of slowing down and working with the local craft community and the village women. She also curates and facilitates cultural immersive experiences focusing on indigenous crafts, food and forest healing. 

Swati serves as a mentor & volunteer to various craft enterprises, cultural and social initiatives & movements. She has been featured by media publications like HT Mint, The Economic Times, The Better India, The Telegraph, The Times of India, Time Out, Better Homes & Garden, Good Homes, Better Interiors, Creative Gaga, Blouin ArtInfo and TV channels like WION Traveller and NDTV for her diverse work. In 2019, she was invited to speak about her work at The Wool Folk Project, a sub-brand of The Color Caravan, on the prestigious TEDx platform.

A farm girl at heart, she is striving for a slow paced, self-sufficient and intentional life based out of Naggar, a quaint village in the Kullu valley of Himachal Pradesh. She likes to create things from the scratch with her hands, enjoys photography, painting and cooking, and loves solo hiking in the woods.